Portland was a perfect venue for the 25th Annual Conference and Exhibition of the Specialty Coffee Association of America. Perhaps, more than anywhere else in America, third wave coffee bars have stormed into existence. Third Wave Coffee Bars are notable by how they look and what they do. They are a direct facsimile of current fashion of SCAA Championships. It’s as if the participants are trying to reproduce in the real world the artificial world that exists during these championships. As a result, these new bars imitate one another in the type of equipment used and more importantly, what and how coffee is offered to customers.
I was asked the other day whether I thought Third Wave Coffee Bars are here to stay. If this is what this movement continues to serve, they won't be around for very long.